
We help companies solve business-critical challenges with software
Sometimes that means building something new, other times it involves improving what exists, or even figuring out what the real problem is in the first place.
Our name comes from the simple belief that software – when done right – can multiply business impact by a factor of 10.

Multiply your sales capacity without multiplying your team
For manufacturing companies with complex product systems, it’s easy to assume that someone must guide each customer through the options — one call, one quote, one email thread at a time. But complex products don’t have to mean complex sales.
Our Self-service Solution Configurator concept puts that guidance into the tool itself, letting customers configure, validate, and quote their own solutions – instantly and accurately. The result: faster decisions, happier customers, and a scalable sales model.

Improve your delivery performance under pressure
For software organisations, when delivery keeps slipping despite the team working hard, the first instinct is often to add more people. But in our experience, the real problem isn't capacity, it's friction: slow pipelines, brittle architecture, unclear workflows. And adding more people won't solve that.
What you need is a focused, time-limited intervention that makes your existing team faster, not bigger. We embed a small Anti-friction Team of experienced software architects alongside yours to find and remove what's slowing you down, one bottleneck at a time – without disrupting the ongoing delivery.

Get clarity before making expensive decisions
You're ready to scale up, but the software that once empowered you is holding you back. When roadmaps slip and no one can agree on why, it's tempting to rush into a rewrite, start reorganising teams, or bring in more people. And those can all be the right move – but not before you know what the real problem is.
Our Architecture Review gives you that clarity, fast. We’re not looking to produce a thick report or a theoretical model. In two weeks, we'll investigate your system, workflows and delivery patterns, and come back with a clear diagnosis and concrete recommendations for next steps.
They don't do what I say but solve what I mean. I Like that! Everything we do together is in the spirit of business value. Since they're so consistent with applying test-driven development, we always get quality. And they provide it with an unusual combination of speed and correctness.

Latest news and articles
All news and articles
From military to civilian use
A few months ago I wrote a text called “Dual-use” about how civilian concepts and thinking is being utilised with great success by the militaries. The example was DOT-Chain Defe...
Isn’t an e-shop enough?
When we start discussions with companies about product configurators and CPQ – what we call a Self-service Solution Configurator – a common early question is this: isn’t an e-sh...
Tips for developers on improving collaboration with domain experts
According to Domain-Driven Design (DDD) and real life experience, good collaboration with the domain experts is of crucial importance when developing software. It’s amazingly po...
Thoughts from the team
Our consultants make factor10 what we are. Enjoy some of their thoughts, experiences, and ideas on their personal blogs.
Type-safe i18n in Gleam
I wanted to add translations to a small Gleam project I am working on. The type-safety and pattern matching in Gleam helped me make a sol...Read more at markuseliasson.se ↗Totally unexpected and extremely nice
The other day I was watching this very good video where The Pragmatic Engineer interviews Martin Fowler here.Read more at jimmynilsson.com ↗Quarter - my time-tracker. Rewritten. Again.
I have been busy rewriting the UI for Quarter in yet another language. I am quite happy with the new look and feel, see for yourself and...Read more at markuseliasson.se ↗
Services
We work with three types of organisations. If you're one of them, we should talk.
Industrial manufacturing companies
Learn moreIf you build complex, configurable products and know there's more value to unlock from the way you sell and deliver them, we can help you use software to scale your commercial operations and get more out of every customer interaction.
Software organisations
Learn moreIf you have a capable team but delivery isn't where it needs to be, we can help you remove what's slowing you down – improving flow, quality, and predictability without adding headcount or disrupting ongoing work.
Scale-up companies
Learn moreIf you've built something that works but now need it to scale, we can help you modernise your software architecture and development practices so your system supports the next phase of growth instead of limiting it.
Get in touch
We would love to meet up and talk about how we could maximize value, minimize code, solve bottlenecks and find leverage to the factor of 10 for your business. Please get in touch today!


